Your City, Your CountryEdition of the WeekTurn the page: arrow keys, swipe, or click the edge
Exclusive: The Work of Your Name
Designer Ships Projects Nobody Asked For, Then Everyone Does
A decade of making things that look simple and work hard, reported in full across four pages.
Lead photograph: your best project, wide (3:2)
Your strongest piece of work, photographed in good light. Replace this placeholder with your own image.
Write your opening paragraph here, as a reporter would: who you are, what you make, and the one result you are proudest of. Keep it concrete and short. A reader should know your name, your craft and your city by the end of it.
The second paragraph gives the context: the kinds of clients you serve, the tools you use, the way you work. Newspaper readers forgive length but not vagueness, so name real things.
The remaining text carries the reader inside. See the full body of work on page two, the profile on page three, and the classifieds, where you can hire the subject, on page four.
Continued on page 2
Inside This Edition
, page 2
, page 3
, page 4
Portrait (4:5)
Your Name, at work in the studio.
Briefly Noted
Add a short news item here: an award, a talk, a launch. Two or three sentences.
Another brief. Newspapers love a list of small, true things.
The Portfolio GazettePage 2 · The WorkSelected projects
Project One · Year
Rebuilt a Booking System, Cut Wait Times by Half
By Your Name · Role, Client
Project one, wide (16:9)
The finished interface on launch day. Describe what the reader is seeing.
Describe the problem in two sentences, then what you did, then what changed. Use a real number if you have one. This column holds roughly one hundred and twenty words.
Add the tools, the team size and the timeline here. The second column picks up where the first leaves off, as in print.
“A short, true line from a client goes here.”
Project Two · Year
Identity for a Neighbourhood Bakery
Square detail (1:1)
Packaging in use.
Three or four sentences on the second project. Name the client, the goal and the outcome.
Project Three
A Field Guide, Printed and Bound
Tall crop (3:4)
Spread from the book.
Project Four: An App for Slow Mornings
Write the story in a short block. Mix tall and wide photographs across the page so the layout feels set by an editor, not a template.
Wide crop (2:1)
The app, shown on three devices.
Close with the result and the link.
Also Published
Project five, short note
Project six, short note
Project seven, short note
Project eight, short note
The Portfolio GazettePage 3 · The ProfileFeatures
Feature
The Person Behind the Pixels
How Your Name went from a first commission to a full-time practice, and what happens next.
Tall portrait (2:3)
Your Name photographed at the desk where most of the work happens.
At a Glance
Based in: Your City
Working since: Year
Tools: List them
Languages: List them
Begin the profile with a scene, not a résumé. Where were you when you decided to do this for a living? Open with that moment, then step back and explain who you are today.
The middle of a good profile answers the question a client would ask in person: how do you work, and what is it like to work with you? Give two honest details, one about process and one about temperament.
“Your favourite sentence about your work, set large.”
Then tell the turning points: the first client, the hard lesson, the project that changed how you work. Keep each to a short paragraph. Readers skim a column, so every paragraph should earn its place.
End on what you are looking for next. Be direct. Page four tells the reader how to reach you.
Detail (1:1)
Sketchbooks, in progress.
Recognition
List awards, talks, press and publications in short sentences, one per paragraph.
Add a second item here.
Detail (4:3)
On stage, last spring.
The Portfolio GazettePage 4 · Classifieds & ContactLast page
Classifieds
For HireDesigner and developer for brands, products and websites. Taking new projects from Month Year.
Services Offered
Brand identity
Web design and build
Illustration
Art direction
Workshops and talks
WantedClients with interesting problems, tight deadlines and an appetite for good typography.
Clients & Collaborators
Client one
Client two
Client three
Client four
Client five
Lost & FoundLost: the habit of finishing a sentence with a bullet point. Found: the headline.
Tools of the Trade
Tool one
Tool two
Tool three
Tool four
Closing photograph (4:3)
Replace with a final image. A studio, a sketch, a favourite object.
Letters to the Editor
Write to the subject directly. Replies come within two working days.